Meet Rip™
Rip™ is the heart of Emergent.
He’s inspired by Mark Ripato — a Kentucky cow-calf operator, respected agribusiness leader, and one of the most trusted minds in agriculture — but Rip represents something bigger: how real farmers think about work, technology, and trust.
Emergent was built around Rip’s way of farming. Practical. Proven. No fluff. Technology only matters if it works everywhere, every day, without adding more headaches. Rip’s own cow-calf operation helped shape the platform from the beginning, grounding it in real conditions, real labor constraints, and real economics.
Rip™ exists so farmers don’t have to be everywhere at once.
He brings automation, alerts, and visibility together in a way that feels familiar — like the trusted person you go to when something’s not right and you need a straight answer.
Rip™ isn’t a product.
He’s the standard Emergent is built to meet: less labor, fewer surprises, stronger margins, and more peace of mind — with automation that finally works the way farming demands.
Rip™ is part farmer, part trusted advisor, and now part AI agent. Through Ask Rip™, his digital brain, he guides producers and agribusinesses through automation the way they already think and operate.
Rip™ breaks down barriers, simplifies decisions, and makes technology feel like a natural extension of how your operation already works.
Rip offers you three products to…
DRIVE FARM EFFICIENCY & PROFITABILITY THROUGH CONNECTIVITY, AUTOMATION & INFORMATION
RipLINK™
You want and need seamless connectivity across every acre, animal and asset on your operation. You get it with RipLINK™ Guaranteed!
Purpose-built for Ag
24/7/365 network uptime
Carrier-grade infrastructure
Highly Secure
Rip’s Warehouse™
At Rip’s Warehouse™ you’ll find the best smart devices, at the best prices to automate your farm or ranch. Select from hundreds of devices in five major ag categories. You have Rip’s guarantee you’ll be satisfied
Connected Crop
Connected FarmOps
Connected Barn
Connected Irrigation
Connected Range
Optimize farm operations
Reduce inputs, boost yields
Track equipment and storage assets
Monitor livestock location and health
And…a whole lot more!
Ask Rip™ brings it all together and customized just for you; in one place and available on your desktop, tablet or phone. You get real-time information from your fields, barns, equipment, and livestock, with clear, practical guidance you can act on.
Ask Rip™ Dashboard
Integrates all devices on your operation
Customized alerts and notifications
Support that goes beyond data collection
Organized to power AI learning & insights
Multiple connectivity protocols supported
Puts you in total control of your data