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Rip Platform
This is what we built to eliminate blind spots on our operation
I’m Rip, and I’ve spent my career figuring out how to make farms run better.
A few years ago, I started working with the team at Emergent on a problem that’s been bugging me for decades: farms can’t see themselves. We’re managing thousands of acres, hundreds of animals, millions of dollars in equipment — and most of it operates in the dark until something breaks.
So we built something different. Not another app. Not another dashboard. The actual infrastructure that lets a farm see itself — every acre, animal, and asset — in real time.
We call it the Rip Platform.
It’s built on three parts that work together:
RipLINK
The Connectivity Backbone
You can’t automate what you can’t see. RipLINK is the connectivity infrastructure that brings every part of your operation online — pumps, bins, pivots, barns, equipment, whatever you’ve got — so data flows from the field to your phone without you thinking about it.
This isn’t Wi-Fi. It’s purpose-built ag connectivity that works across your entire operation, even in places where cell service doesn't.
Rip’s Warehouse
The Curated Device Marketplace
Once you’ve got connectivity, you need the right devices to monitor what matters. Rip’s Warehouse is our
curated marketplace of proven sensors and controllers — flow meters, soil probes, tank monitors, environmental controls — that we’ve tested and know work reliably in real farm conditions.
No guessing which device works with which system. No dealing with five different vendors. Everything in the Warehouse plugs into RipLINK and shows up in your operation view automatically.
The Intelligence Layer
Here’s where visibility turns into automation. Ask Rip is the AI that watches your operation continuously in the background, learns what normal looks like, and only interrupts you when something actually needs attention.
Pump pressure dropping? Ask Rip catches it before the crop stresses. Bin temperature rising overnight? You get the alert while it’s still maintenance, not a crisis. Equipment running outside normal parameters? You know immediately, not three days later.
This is managing by exception. The farm watches itself. You manage what matters.
How It Works Together
RipLINK connects your operation. Rip’s Warehouse gives you the devices that monitor what you care about. Ask Rip turns all that data into intelligence that reduces your workload instead of adding to it.
The result? One central view of your entire operation. Problems surface early. Emergency trips become rare. You stop checking everything and start managing only what needs your attention.
